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Ruben J. Lindo is the President/CEO of Herbn Couture LLC. Lindo is the founder of Phoenix Nutraceutical Inc. and Blak Mar Farms Cultivation and Cannabis Property Management. A former professional athlete and veteran entrepreneur, Lindo has been involved in launching several successful startup businesses in the tech industry, restaurant and hospitality. Most importantly, as a key player in the hemp and legal cannabis space, Lindo is a strong proponent for social equity and creating opportunities for success for those adversely affected by systemic racism.